← Anchit Tandon · Portfolio Side hustle · marketing myself like a product
A D2C growth playbook — applied to a résumé

D2C-LifeCycle-OS

I market myself the way I'd grow a high-LTV D2C brand. This engine proves it live — pointed by default at anchit-tandon.com, it treats my candidacy as the product and designs the whole growth funnel: audiences, a search calendar, recruiter outreach, follow-up flows and KPIs — the D2C lifecycle, turned on a job search. (Type any brand and the same engine generalises.)

The default subject: anchit-tandon.com

Loaded with me by default — a résumé marketed with a D2C growth approach to land a better role. The plan drafts live; edit the field to run it on any brand.
Subject:
Designing the growth plan…

Audience segments
Lifecycle stages
Campaign calendar
Sample mailer · strategy-locked, on-brand design
Retention automations
Target KPIs
How it works
One closed loop — the same D2C lifecycle model, whether the "product" is a consumer brand or a résumé. By default it runs on anchit-tandon.com; point it at any brand and it generalises.
01
Benchmark

Read the subject's category and comparable set — for me, the senior product/growth market and its response-rate bands.

02
Segment

Build the audiences — for a brand, RFM buyers; for a candidate, the employer types most likely to convert.

03
Plan

Design the funnel: stages, a week-by-week calendar and the campaign for each moment.

04
Generate

Write the outreach — on-brand mailers, or recruiter emails in the candidate's own voice.

05
Automate

Trigger the right follow-up at the right moment — cart-abandon, or interview thank-you.

06
Measure

KPIs close the loop — repeat-rate, or interviews booked and offers landed.

Why it's different
Marketing myself

By default it runs on anchit-tandon.com — a résumé grown with a D2C playbook to land a better role.

Subject-agnostic

A consumer brand or a personal brand — the engine adapts positioning, audiences and voice either way.

AI-native

Segments, calendars and copy are generated, not templated — then human-approved.

Funnel-first

Built around the next conversion — the second purchase, or the next interview and offer.

Outreach-ready

Mailers and follow-up flows come drafted, ready to push into an ESP or a job-search inbox.

Industry-benchmarked

Every plan starts from real baselines — the way SimilarWeb / SEMrush profile a market — not guesses.

“The best way to prove I can grow a D2C brand is to grow one — so I pointed the engine at myself. anchit-tandon.com is the product, a senior Product & Growth role is the conversion, and the job search is the funnel. Type any brand and the same model runs on it.”
— Anchit Tandon · builder of D2C-LifeCycle-OS
See how I'd market myself ↑

Scroll up — it's already loaded with anchit-tandon.com. Watch the growth plan build itself, or drop in any brand to generalise.

Open the live demo