← Anchit Tandon · Portfolio Side hustle · a growth OS
An AI-led D2C growth operating system

Lifecycle OS

One operating loop for D2C growth — read the data, plan the calendar, generate the mailers, and let it run. Brand-agnostic and grounded in industry benchmarks; it defaults to anchit-tandon.com as the subject and works for any brand you plug in. No proprietary data required.

Subject The subject flows into every tool below. Type any brand to generalise; leave it as me for the default demo.
The pipeline · analyze → plan → generate
Creative & channels
Intelligence, autopilot & more
Autopilot · the closed loop
01 · Analyze
Read

Segments, cohorts and benchmarks from the subject's industry.

02 · Plan
Calendar

A segment- and cadence-aware send plan.

03 · Prebuild
Draft

On-brand mailer variants pre-generated per send.

04 · Review
Approve

Human-in-the-loop; every variant quality-scored.

05 · Ship
Measure

KPIs close the loop and feed the next cycle.