Good ideas.Useful products.Measurable growth.

The problem

Plenty of readers were interested in paying, but there was no clear path from that first enquiry to an actual subscription.

My contribution

I rebuilt the journey from enquiry to sale, gave the phone team a clear order to work in, and kept testing what to change next.

The outcome

Assisted-sales monthly revenue grew from ₹15 lakh to ₹80 lakh. The ET Prime assisted-conversion funnel delivered 400%+ ROI within six months. These are results from my work at Times Internet.

What this brings to your project

I look at the whole picture: what you are selling, what it is like to buy it, and the people doing the following up.

The problem

Sales calls are full of useful information, but nobody has time to listen to all of them.

My contribution

It writes up the call, scores it against what the team agreed good looks like, and suggests what to say next. A manager can read a call in a minute instead of listening to the whole thing.

The useful pattern

Start with one job, and agree up front what a good call sounds like. Keep the write-up readable, keep a person checking it, and make sure it leads to something the team actually does next.

Open the live product